[vc_row css=”.vc_custom_1475570043433{padding-left: 15px !important;background-image: url(https://demo-content.kaliumtheme.com/construction/wp-content/uploads/2015/09/service-description-list-3264.jpg?id=656) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1/2″][vc_custom_heading text=”Automated Customer Service” font_container=”tag:h2|text_align:left|color:%23ffffff” use_theme_fonts=”yes”][vc_column_text]Customer service is the provision of service to customers before, during and after a purchase. Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and pricing.[/vc_column_text][/vc_column][vc_column width=”1/2″][/vc_column][/vc_row][vc_row css=”.vc_custom_1475570053412{padding-right: 15px !important;background-image: url(https://demo-content.kaliumtheme.com/construction/wp-content/uploads/2015/09/service-description-list-3265.jpg?id=657) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1/2″][/vc_column][vc_column width=”1/2″][vc_custom_heading text=”Metrics and Measurement of Customers” font_container=”tag:h2|text_align:left|color:%23ffffff” use_theme_fonts=”yes”][vc_column_text] From that perspective, customer service should be included as part of an overall approach to systematic improvement. One good customer service experience can change the entire perception a customer holds towards the organization.[/vc_column_text][/vc_column][/vc_row]